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Avon Avon

You might get the impression that it is relatively cheap and easy to obtain.

Perhaps the most noteworthy pieces from Avon are the lines that use famous designers.

Avon was a door-to-door bookselling company started by David McConnell in 1886.

When she gave perfume samples to customers as a thank you for purchasing her books, her customer base of housewives began to show more interest in perfume than books, so she changed her business to focus on perfume. Although she started out with only five types of perfume, it became very popular, and she hired many saleswomen and increased her sales.

From 1920 to 1930, the company also began selling vanity products, toothbrushes, and other items under the name Avon Products.

In 1939, the company name was changed to Avon.

It wasn't that long ago that we started selling jewelry in 1971.

The company began selling brooches that could hold perfume, which proved extremely popular, and that same year they began selling jewelry by an unknown designer called "precious Pretender." This led to Avon becoming recognized as a costume jewelry company.

The first piece of jewelry, in 1971, was an owl brooch that could hold solid perfume.

"Precious Pretender" by an unknown designer in 1971

Pieces from the mid-1970s through the 1980s are also popular with collectors.

Most Avon jewelry pieces are named after Sarah Coventry, which is why Avon jewelry is still relatively easy to find.

Avon has also commissioned designs from other jewelry companies, such as Juliana and Trifari, who designed Avon's 100th anniversary jewelry.

Brooch designed by Trifari to commemorate the 100th anniversary.

1973 Tassel lariat designed by Juliana

Some of the most collectable items at Avon are the jewelry designed by Kenneth Jay Lane (KJL), Jose Maria Barrera, and actress Elizabeth Taylor.

Elizabeth Taylor's line is inspired by the films she has appeared in and her own jewelry collection, and many of the items are very glamorous.

Necklaces by Jose Maria Barrera are very rare

"Blossoms of Spring" by Louis Feraud, 1984

KLJ Kenneth Jane Lane's 1989 piece Midnight Rose

There is no Avon stamp, just KJL.

A relatively new piece that is popular with collectors is the peacock brooch, which was not for sale.

It was made as a gift for Avon hostesses (sales ladies).

This piece has been highly praised for its gorgeous rhinestones, quality, and design.

There are also some late unsigned pieces.

Basically, the value of Avon jewelry tends to be determined by its uniqueness and design, unless it is by a specific designer, and the more flashy it is, the more expensive it is.

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