Vendome ヴァンドーム

Vendome Vendome

Although it is originally one of Coro's many brands, we would like to treat it as a separate brand rather than introducing it together with other brands.


This line was created in 1944 as a luxury line by Coro, which was the largest jewelry manufacturer in the United States at the time.

The name Vendome comes from the Vendome Square in Paris, where luxury jewelry stores line the streets.

After the war, the line was targeted at wealthy Americans who aspired to Parisian fashion.

Inspired by the chic designs of Paris, the pieces are made using the finest faux pearls, rhinestones and crystal glass imported from Austria and the Czech Republic, and the parts are hand soldered by artisans and carefully plated.

The designs are also elaborate, and many are three-dimensional, made from woven crystal beads.

The initial lineup included charm bracelets and glass pearl jewelry engraved with Vendome.

Vendome's glass pearls have a beautiful luster and a very distinctive shape with a slight rise around the hole.

In 1953, Coro's luxury lines, Corocraft and Francoise, were merged into Vendome.

This will make Vendome semi-independent from Coro and all operations will be carried out within Vendome.

60s

Until the 1960s, Vendome had mainly featured classic floral and geometric patterns, but this time the brand underwent a major change.

Helen Marion has been appointed chief designer.

Her unique and innovative style of jewelry, with its ethnic taste, dynamic designs, abstract art and Picasso influences, has been met with great response.

Vendome jewelry from the 1960s is some of the most collectible pieces and trades at high prices.

In 1957 Coro and Vendome were acquired by Richter International Coop.

Until it closed its doors in 1979, the brand released many designs and captivated many women.

Engraving

Usually engraved with "Vendome".

The paper tag features the letter "V" and a fleur-de-lis emblem.

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