Vendôme was originally founded in 1944 as a luxury line for Coro, America's largest jewelry manufacturer. However, it has a presence that sets it apart from other Coro brands and deserves to be treated as an independent brand .
The brand name comes from Place Vendôme in Paris, where many high-end jewelers stand, and the collection was developed to symbolize the "longing for Paris" in postwar America . The target audience was wealthy American women who were fascinated by sophisticated European style .
Vendôme jewelry features designs influenced by chic Parisian fashion and lavishly uses the highest quality fake pearls, rhinestones, and crystal glass imported from Austria and the Czech Republic . Each piece is hand soldered and carefully plated by skilled craftsmen, resulting in a very high level of perfection.
In addition, the jewelry is also excellent in design, and there are many elaborate art pieces, such as three-dimensional pieces with woven crystal beads . Vendôme is still highly popular as a vintage jewelry brand that goes beyond the boundaries of Coro and combines artistry and luxury .
The initial lineup included charm bracelets and glass pearl jewelry engraved with Vendome.
Vendome's glass pearls have a beautiful luster and a very distinctive shape with a slight rise around the hole.
Independence and unification of the Vendôme brand
In 1953, Coro's other luxury lines, Corocraft and Francois, were merged into the Vendôme brand .
With this restructuring, Vendôme was able to make a fresh start as a semi-independent brand within the Coro Group . Since then, all planning, manufacturing, and sales operations have been managed under the Vendôme brand alone , and the company has established even more sophisticated jewelry designs and quality.
From this time on, Vendôme established itself as not just another Coro brand, but as a brand of "high-end vintage jewelry."
The transformation of Vendôme jewelry in the 1960s
In the 1960s , Vendôme underwent a major change in its designs, moving away from the classic floral and geometric patterns that had dominated the brand until then and towards a new style of jewelry .
During this transitional period, Helen Marion was appointed chief designer . Her designs were characterized by a unique and innovative style that incorporated ethnic tastes and dynamic forms , and was strongly influenced by abstract art and Picasso . This new approach caused a great sensation, and Vendôme jewelry quickly gained attention.
Vendôme jewelry from the 1960s in particular is often the most valuable item among collectors , and today it is commonly traded at high prices .
The 1957 acquisition and its aftermath
In 1957 , Coro and Vendôme entered a new era as jewelry brands when they were acquired by Richter International Coop . This acquisition allowed both brands to expand and continue to introduce unique and innovative designs that were never seen before.
Coro and Vendôme continued to produce a variety of attractive designs and were loved by many women until they closed their doors in 1979. These brands have been highly regarded as vintage jewelry throughout their long history and are attracting attention from collectors.
Engraving
Usually engraved with "Vendome".
The paper tag features the letter "V" and a fleur-de-lis emblem.
