Hollycraft Jewelry: A World of Pastel Rhinestones and Timeless Charm
Hollycraft is a vintage costume jewelry brand celebrated for its ornate designs and distinctive use of pastel-colored rhinestones.
Among mid-century costume jewelry makers, Hollycraft stands out immediately for its soft yet vibrant color palette, intricate workmanship, and unmistakable aesthetic. Today, its pieces remain highly sought after by collectors around the world.
History of Hollycraft
The story of Hollycraft begins with its founder, Joseph Chorbajian, who emigrated from Turkey to the United States in 1917 at the age of seventeen.
In 1936, he established The Hollywood Jewelry Manufacturing Company in New York, producing costume jewelry during a period of rapid growth in the American fashion industry.
In 1948, Joseph was joined by his cousin Archie Chorbajian and business partner Jack Hazard, and the company was reorganized under the name Hollycraft—a change made in part to avoid confusion with Joseff of Hollywood.
Hollycraft operated from 902 Broadway, New York City, producing jewelry until the late 1960s.
The company was sold in 1972, and shortly thereafter ceased operations, bringing its distinctive production to an end.
Characteristics of Hollycraft Jewelry
Hollycraft jewelry is strongly influenced by Victorian-inspired design, characterized by ornate forms and romantic detailing.
Its most recognizable feature is the use of pastel rhinestones—soft shades of pink, blue, green, yellow, and lavender—set against antiqued gold-tone metal.
The metalwork often features an antique-style finish, adding depth and contrast that enhances the delicacy of the stones.
This combination creates pieces that are both decorative and refined, with a visual richness that is immediately recognizable.
Attention to detail is a hallmark of Hollycraft. The craftsmanship and thoughtful color composition give the jewelry a level of sophistication that distinguishes it from many other costume jewelry brands of the era.
Popular Hollycraft Pieces
Christmas Brooches
Hollycraft is particularly well known for its Christmas-themed jewelry.
Among these, Christmas tree brooches are especially collectible, admired for their balanced use of pastel rhinestones and whimsical yet elegant design.
Pastel Rhinestone Jewelry
Pieces featuring pastel rhinestones—whether brooches, earrings, or necklaces—are central to the brand’s appeal.
Their gentle coloration and graceful styling make them enduring favorites among vintage jewelry enthusiasts.
Hollycraft Signatures and Dating
One of the most important characteristics of Hollycraft jewelry is that all pieces are signed, a rarity among costume jewelry manufacturers.
Common Markings
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Hollycraft
The standard mark used on early pieces. -
Hollycraft Corp
Seen primarily from the 1950s onward, indicating production after corporate incorporation. -
Year of Manufacture
Beginning in 1950, many Hollycraft pieces were stamped with the year they were made.
This allows collectors to accurately date items and compare changes in color palettes and materials over time.
The Importance of the Mark
Hollycraft’s markings serve not only as proof of authenticity, but also as a historical record.
The inclusion of production years enables collectors to trace stylistic and material shifts across the decades—particularly the evolution of pastel tones, seed pearls, and cabochon stones.
For this reason, Hollycraft is often considered one of the most approachable yet rewarding brands for collectors seeking to understand mid-century costume jewelry.
The Enduring Appeal of Hollycraft
Hollycraft jewelry offers more than visual beauty; it provides a layered experience of color, history, and craftsmanship.
The soft glow of pastel rhinestones, the depth of antiqued metal finishes, and the clarity of dated signatures combine to create pieces that feel both decorative and historically grounded.
From iconic Christmas brooches to more understated designs suitable for everyday wear, Hollycraft jewelry has proven remarkably timeless.
For newcomers, it offers clarity and charm; for seasoned collectors, it offers depth and variety.
That balance—between elegance and playfulness, documentation and artistry—is what continues to define Hollycraft as one of the most beloved names in vintage costume jewelry.
